Design + automation studio · Florianópolis, Brazil

Websites that sell.
Automation that
works for you.

I turn your business into a customer machine: premium design, lead capture and automatic WhatsApp — all integrated and running 24 hours a day.

0%
Custom-built, zero templates
5–10
Days to go live
24/7
Automation selling for you

What I do

Everything your business needs to sell online.

Premium Web Design

Custom websites and landing pages, fast and beautiful on mobile. Built to turn visitors into customers — not just to "look nice".

Automation & Leads

Forms that flow straight into your system and automatic WhatsApp messages for welcomes, birthdays and win-backs. You sleep — the system sells.

Smart Systems

Coupons with expiration dates, a dashboard for your team, Google reviews and QR lead capture. Enterprise-grade technology, sized for your business.

Featured work

Real cases, live right now.

cebiche.frapsstudio.com
Cevicheria Peruana Floripa — website built by Fraps Studio
Restaurant · Landing Page + Automation

Cevicheria Peruana Floripa

A complete website with video, menu and location — and behind the scenes, a system that captures customers and sends WhatsApp messages on its own.

  • ▹ Unique coupon per customer, valid for 15 days
  • ▹ Leads saved automatically, ready to be re-engaged
  • ▹ Welcome and birthday WhatsApp messages, no clicks needed
capitaogaivota.frapsstudio.com
Capitão Gaivota — website built by Fraps Studio
Restaurant · Landing Page + Automation

Capitão Gaivota

A premium website with a seaside identity and an in-house CRM that recognizes every customer, sends WhatsApp at just the right moment and manages reservations — no spreadsheets.

  • ▹ Loyalty club with an exclusive 10% coupon per customer
  • ▹ Manual WhatsApp broadcast panel to re-engage customers
  • ▹ Reservation tracking and NPS integrated with Airtable

Other industries

Your industry has a place here too.

The same care in design and automation, adapted to each industry's routine — click to see it live.

See plans and pricing
Auto Repair Shop

Auto Repair Shop

Instant quotes, no-nonsense diagnostics and customers tracking the repair over WhatsApp: that's how the prototype builds trust before the car even leaves the bay.

Dental Clinic

Dental Clinic

Patients know the price before sitting in the chair, the right specialist for each treatment, and a maintenance club that brings people back: that's how the prototype works.

Barbershop

Barbershop

Straight-razor finishes, skilled barbers and that hot-towel-and-coffee ritual: that's how the prototype turns a haircut into an experience worth talking about.

Pet Shop

Pet Shop

Each pet's clinical record, a team of licensed vets and certified groomers, and owners getting bath photos in real time: that's how the prototype works.

Beauty Salon

Beauty Salon

Hair and skin assessment before any treatment, a fixed price with no surprises, and a 7-day guarantee: the prototype builds loyalty through care, not just results.

Gym

Gym

Plan simulator by workout type and commitment length, progress reviewed every 4 weeks, and an alert when a member starts missing classes: that's how the prototype works.

Veterinary Clinic

Veterinary Clinic

Quotes based on pet size, a dedicated specialist per area, and an automatic reminder when it's time for a follow-up: that's how the prototype works.

How it works

Simple, from kickoff to launch.

01

Conversation

I get to know your business, your customers and your goals.

02

Design

I build the custom site and refine it with you until it's perfect.

03

Automation

I connect leads, WhatsApp and systems that work on their own.

04

Launch

I put it live, on your own domain, and track the results.

Real automation

A script chatbot follows a script. A real brain understands your customer.

Most “WhatsApp automations” are a fixed menu: press 1, press 2. If the customer writes anything off-script, the conversation gets stuck — and they leave. What I offer is different: an AI assistant that reads what the customer wrote, understands what they want and gets it done.

Script chatbot

  • ✕ Fixed menu options (“press 1 for hours”)
  • ✕ Doesn't understand customers who write their own way
  • ✕ Off-script question = stuck conversation
  • ✕ Doesn't know if there's actually a free slot
  • ✕ The same canned reply for everyone

Tailored AI assistant

  • ✓ Natural conversation, like a receptionist
  • ✓ Understands the request no matter how it's written
  • ✓ Checks your real calendar and books the slot
  • ✓ Confirms, reschedules and notifies the waitlist
  • ✓ Hands the chat to you when a person is needed

A custom brain for your business

It's not a generic bot: it's a brain trained on your business's services, hours, prices and tone of voice. Pick an example, send the message and compare the two replies.

Simulation
Script chatbot
canned replies
Tailored AI assistant
online

Available as an add-on to any plan, in any industry. Pricing on request, since it depends on how many conversations your business gets.

I want a tailored AI assistant

Technologies and integrations I use in projects

WhatsApp API
Airtable
Google Reviews
Tailwind CSS
Automation
QR Lead Capture

Market data

What your competitors already know.

See all insights
Free · No strings attached

Want to know what's costing you customers?

Send me the link to your site or Instagram on WhatsApp. I'll take a look and send back, for free, 3 things you can improve this week — no fluff, no obligation to hire anything.

I want my free audit

Frequently asked questions

Questions everyone asks.

How much does a project cost?
It depends on your industry and plan. Right now, at launch pricing, a site starts at R$ 497 and a site with automation at R$ 897 (one-time, in Brazilian reais), plus a monthly fee on plans with automation. See your industry's exact table under Pricing.
How long does it take?
Most projects are ready within 5 to 10 business days. Simpler sites can be even faster. I keep you updated at every step.
Do I need my own domain and hosting?
Don't worry about that. I handle everything: domain registration, fast hosting and setup. You just need to provide your business content.
What is WhatsApp automation?
It's a system that sends WhatsApp messages automatically — a welcome message when someone signs up, birthday reminders, win-back messages for inactive customers. It runs 24 hours a day, with no effort on your part.
Can I request changes later?
Of course! During the project, revisions are unlimited until you approve the result. After launch, small changes are covered by support. Bigger changes we agree on as they come up.
What if my business is really small?
There's no minimum size. Most of my clients are one-owner businesses or small teams — the "Site only" plan exists exactly for someone just starting out who wants something professional without spending a lot.
I don't know anything about tech, will I be able to use it?
Yes. I handle the whole technical side (site, domain, automations) and hand it over ready to use — you don't need to touch code or a complicated dashboard. Any day-to-day question, just message me on WhatsApp.
What if I don't like the result?
You follow the project every step of the way and revisions are unlimited until you approve it — nothing goes live without your OK. No one pays for a site they don't like.
Am I locked into a monthly fee forever?
No. Contracts run quarterly (renewed every 3 months) — if it stops making sense for you at some point, you simply don't renew. The "Site only" plan doesn't even have a monthly fee.

Investment

The right plan depends on your industry.

Each industry has its own routine — that's why each one has its own pricing table: standalone site, site + management, or the full package with social media. Pick yours below to see real pricing.

Comparing against a freelancer or a drag-and-drop site? See the honest comparison.

Only 3 launch-price spots left in your industry
After that, regular pricing applies.
Claim my spot

Site only

A professional presence to get started

From
R$497one-time
Regular price R$997
No monthly fee
  • ✓ Custom professional website
  • ✓ Domain and hosting set up
  • ✓ Direct WhatsApp button
  • — Booking and automations
  • — Social media
See my industry

Full package

Social media managed for you

From
R$1,800one-time
Regular price R$2,997
+ monthly fee from month 2
  • ✓ Everything in Site + management
  • ✓ Social media management
  • ✓ Fresh content every month
  • ✓ Priority support
See my industry

Launch pricing in exchange for featuring your business as a real case study on the site — plus the exclusive "Founding Client" badge to use on your own site or Instagram. Note: contracts are quarterly (renewed every 3 months).

Calculator

How much do slow replies cost you?

60% of businesses lose sales by not automating WhatsApp (Brazilian market). Enter your business's numbers and see how many customers it takes for the plan to pay for itself.

80
20%
Customers lost per month
16
Money left on the table per month
R$960
Site + management monthly fee
R$199/mo
launch price, + one-time setup
The plan pays for itself with
4
recovered customers per month

A simple estimate based on the numbers you entered — not a guaranteed result. Customer values are pre-filled as examples: adjust them to your case.

Pick your industry to see the exact table

Restaurant? check out the Capitão Gaivota prototype and message us on WhatsApp to find out the price.

Referral program

Refer, they sign, you earn.

Already a Fraps Studio client? Refer a business you know. If they sign up for any plan, you get 1 month of your monthly fee free.

01

Refer

Send me the business's name and contact on WhatsApp.

02

I reach out

I talk to them with no pressure and let them know you referred them.

03

You earn

They signed? Your next monthly fee is on us.

I want to refer a business

Valid for clients with an active plan and monthly fee. No limit: 3 referrals that sign = 3 free months.

Contact

Ready to
sell more?

Tell me about your business. In just a few days it can be live — beautiful, fast, and capturing customers on its own.

Send your message